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Global Restaurateur
David Lee
David Lee’s vision and passion define the essence of Namu Group, the hospitality company he founded. With nearly two decades of experience in the restaurant industry, David approaches each day as an opportunity to learn, grow, and expand his perspective.
Although Auckland may be a small city by global standards, David believes that “a great city is not defined by its size but by its cultural richness — its vibrant food scene, diversity, and the experiences it offers.”
Driven by this belief, David has dedicated his career to elevating the global presence of Korean cuisine. In the early days, he introduced Korean flavors to international audiences through approachable local cafés, gradually building a strong following. Today, thanks to his pioneering efforts, Korean cuisine enjoys widespread popularity in New Zealand. Seeing this as a form of cultural ambassadorship, David is now expanding into the Australian market — continuing his mission to share the taste and artistry of Korean food with the world.
Beyond being a restaurateur, David is deeply involved in menu creation and interior design. He personally designs each restaurant and bar space, ensuring that not only the food but also the environment — from lighting and music to service and atmosphere — come together to create a truly memorable experience. His philosophy reflects a constant curiosity and forward-thinking spirit, always staying ahead of trends and cultural shifts.
Having personally designed and developed over 20 restaurants, David continually explores what concepts resonate most with guests — and how to express both taste and style through his brands. His approach combines culinary authenticity with refined design, resulting in dining experiences that are as visually engaging as they are delicious.
David’s journey continues to evolve. His relentless pursuit of new ideas and challenges drives Namu Group forward, shaping its future direction. Each project represents another step in his broader vision — one defined by creativity, cultural expression, and a commitment to redefining modern dining experiences.
The journey of CEO David Lee — shaping the landscape of modern dining.
2013 – Little King Café launched (sold in 2015) — selected among Metro’s Top 50 Cafés.
2014 – Dear Jervois Café launched (sold in 2016).
2015 – Major Sprout Café launched (sold in 2019) — ranked Metro Top 10 Cafés.
2017 – Simon & Lee launched (sold in 2020) — featured in Metro’s Top 50 Cafés.
2018 – The Candyshop launched — Metro Top 10 Café and Denizen’s Best Brunch Café.
2020 – Gochu launched — Metro Top 50 Restaurants and Best Dish for four consecutive years.
2020 – Poni launched — Asian fusion restaurant; David Lee awarded Metro Hospitality Personality of the Year.
2021 – Camper Coffee launched (closed in 2023 due to COVID-19).
2021 – Green Door Pizza launched (closed in 2023 due to COVID-19).
2022 – Namu Group Limited founded.
2022 – Aigo Noodle Bar launched — Viva’s Top 50 Auckland Restaurants.
2023 – Aigo Noodle Bar (2nd location) launched.
2023 – Crack Chicken launched in Wellington.
2023 – Crack Chicken launched in Hamilton.
2023 – Tobi launched — European restaurant, featured in Viva’s Top 50 Auckland Restaurants.
2024 – Gemmi launched — modern Italian trattoria.
2024 – Dweji launched — Korean pork soup specialty restaurant.
2024 – Crack Chicken North City Wellington launched.
2025 – Crack Chicken Ponsonby launched.
2025 – Guksushop 88 launched in Auckland
2025 – Golden Slumber launched
CFO
Tom Hong
Rewind back to a decade ago, Tom was hired by David Lee as a barista for his cafe early in his career. Fast forward to now, Tom is regarded as David’s right hand man, as well as Namu Group’s CFO. Having worked behind the coffee machine, inside the kitchen, on the floor and even opening a cafe of his own — Tom has a colourful experience in hospitality and has gained a rich understanding of the industry. Trials, tribulations and errors of his own has led to his passion for the finer details of hospitality that occur behind the scenes with the possibility of making or breaking a business’ success, which Tom is overseeing at all times.
Culinary Instructor
Jaeho Cho
Rewind back to a decade ago, Tom was hired by David Lee as a barista for his cafe early in his career. Fast forward to now, Tom is regarded as David’s right hand man, as well as Namu Group’s CFO. Having worked behind the coffee machine, inside the kitchen, on the floor and even opening a cafe of his own — Tom has a colourful experience in hospitality and has gained a rich understanding of the industry. Trials, tribulations and errors of his own has led to his passion for the finer details of hospitality that occur behind the scenes with the possibility of making or breaking a business’ success, which Tom is overseeing at all times.
Marketing and Operations Director
Albert Cho
Commonly known as the creator behind the food reviewing platform “EatLitFood,” Albert has invested several years refining his palate while growing his own personal brand. Despite his lengthy reviews, Albert was the first to admit his lack of knowledge for the restaurant industry and was eager to take the next step in his hospitality career. He started at Namu Group from the basics, working front of house as well as washing dishes while taking David’s lead and slowly progressing his trajectory.
Operations Manager
Shayan Darvish
When it comes to venue management, Shayan comes on top within Namu Group. His many years of working at some of Auckland’s busiest restaurants have given him the first hand experience and knowledge of operating a hospitality establishment. He’s a man who lives and breathes this industry, with a passion for hospitality that is unmatched while always getting the job done to the highest standard possible.